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However they can be an effective marketing tool for game developers and usually have a higher player participation rates than non-branded slots. Branded slots are instantly recognisable and have a built-in following. They are therefore more popular than standard slots. These games are extremely popular online due to the fact that they provide a more immersive experience for players and feature music, characters and symbols of the brand that is featured. These kinds of slot machines are becoming more popular at casinos that are located in real-world locations as well. The popularity of slot machines with a branded logo has led to the development of various types. Some of the most popular ones are inspired by films and franchises with a massive fan base, such as Terminator and Matrix. Other slots feature popular TV shows and artists like Game of Thrones and Guns n Roses. Some of the most well-known slots feature athletes like Lothar O'Sullivan and Ronnie O'Sullivan. 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Some games feature music from famous artists. These games are usually produced by major software developers, such as NetEnt and Microgaming. NetEnt's Plante of the Apes slots contains scenes from the movie as well as its soundtrack. Guns N Roses, another NetEnt slot is accompanied by music by the band. Branded slot machines are a fantastic way for software companies to earn money. They generate a much larger player base than games with no branding. Additionally, games with branded names could gain advantage from a preferred operator placement in lobby listings. However they are typically more expensive to create than their non-branded counterparts due to image rights and licensing fees. These fees can have a significant effect on the return to player ratio of a game. This is especially relevant for games with branded logos which have to pay a percentage of their earnings to licensing partners. This can mean they drain players' funds quicker than non-branded slots. It is more profitable Branded slot machines are a great method to attract new players, as they feature familiar characters and themes. These games are based on popular brands, movies, TV shows videos, musicians, celebrities and many more. These games can be a profitable marketing tool for online casinos. There are many different types of slot machines to choose from, but the branded slots are among the most well-known. These are slot machines that are based on well-known brands or franchises. They are more profitable than traditional slots because players play them more. They also provide an unique experience that could appeal to people who may not even be gambling at all. Branded slots can be lucrative however they can also be expensive. The licensing fees may restrict the number of licensed brands and images can be used. They may also have lower payouts when compared to other slots. They can also be expensive for casino owners who have to pay these costs out of their operating budgets and may not be able to transfer them to players. When creating a branded slot, game developers must ensure that it accurately depicts the image of the brand and its values. To create a game that is authentic and exciting for players they must work closely together with the brand. The games also need to be high-quality and have a high degree of security to protect the rights of the brand. Some of the most popular slots are based on films such as Lara Croft or The Matrix. These slots employ the main characters from the movie as symbols, and also the original soundtracks and cut scenes to create a realistic experience. They can also feature bonus rounds where players can participate in a film cut scene. These branded slot machines can be a great way to retain and attract existing players. They can be costly to create and to license, so be sure you're prepared to invest if you plan to launch one. Otherwise, you'll risk losing your customers and waste precious advertising dollars. They are more difficult to create. Branded slots are slot machines which use intellectual property licensed by popular brands, TV shows, musicians and celebrities. These games often include image rights and licensing fees that software developers have to pay the companies that control these images. These fees can have a major impact on a slot's percentage return to the player. For instance, a brand-name game inspired by DC Comics will require the software provider to pay a specific portion of its profits to Warner Bros. This could cause a game to have higher house edge, which can burn through players' funds faster than non-branded slots. Online slot games that are branded have been around for some time and offer an immersive experience for players. They are an excellent method to draw new players and increase profits for the casinos that operate online. They can be more challenging to create than other slot games. They need to be developed in a way that will appeal to fans of the movie, brand, or celebrity that they are built on. It can be difficult because the game developers must work within the brand guidelines and still create an engaging game. The popularity of online slot games based upon well-known brands is due to the fact that players are more likely to to play a game when it's based on a recognizable brand. They are able to connect with the characters and storyline from TV or movies and feel more comfortable. This is why some of the most popular brands are releasing their own slot machines. Some of the first branded slots that hit online casinos were the Lara Croft games, released by Microgaming in 2004. These were followed by Monopoly and Disney-themed slots. Playtech launched a line of Marvel-themed slot machines following the release of Avengers. However, they were taken off in 2009 when Disney purchased Marvel Entertainment. Branded slots have lower RTPs compared to other online slot machines. The reason for this is that the software studios must pay high licensing fees for images and other elements in these games. This can make them less profitable than other online slots, and it is important to consider the RTP before deciding on which game to play.